In this modern business world, if you want to be successful then you will have to make the best use of the tools and software that are available on the internet for free and even those that come at a premium price. In addition to that you will also need to follow the current trends and practices followed by the experts as well as the major businesses to ensure getting the best results and returns for their marketing practices. For this, you will need to ensure a better SEO result.
Off page SEO is as important as on-page SEO in this modern business world to beat the fierce competition. One of the most important categories of off-page SEO is the personal factor. These are worth taking a look at this point for the simple reason that most of these are typically out of your control.
However, there are a few specific things that you can take care of and make it useful for your benefit.
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This will help you to reach out to the audience that you specifically desire.
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At the same time increase your chances to gain more organic traffic to your site as well.
At times you may do it on your own but for the best results it is best to take help and guidance from the SEO experts.According to the experts, there are several ways in which you can gain more organic and targeted traffic to your website.
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The best way to provide a personal touch to your site is by using pictures, videos and images that are personal and relevant to the content of the site. However, it is important to make sure that these photos are of high quality and resolution similar to those that you use in your Instagram account. What is more, you these same photos along with suitable hashtags and links to make the best use of the followers for Instagram. You can then make them visit your website and in turn gain more organic traffic and increase the potential sale of your product or service.
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Another way to increase SEO results and traffic to your site is by considering the location. This is because all search engines typically consider the search results that are specific to the country they are in. This is very significant in identifying and mentioning the opening and closing times of the recommended stores, restaurants and other shops that appear according to that specific time zone.
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It is also very important to be more specific with the words used in the keywords. This is because all search engines interpret different words in a different way. For example, when a user types in ‘comforter’ in the search box of the browser of US location, it will provide results based on blankets for the beds. On the other hand, if the searcher is from UK and the search engine performs in that location then the results will come up based on the pacifiers that are available in that specific location. This difference in results is simply due to the fact that the word ‘comforter’ is interpreted differently in the UK and in US.
Therefore, the best way to ensure that you get the search results and ranks just as you desire is to be very specific about your location and include it in the keyword itself. This will then become your keyword and make it easier for the search engines to understand that you want to target that specific country, state or locality.
Things to consider
To make sure that you get more personal and gain more traffic to your site there are a few other things that you should consider.
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First, you will need to ask yourself whether or not you really want to go multinational and how worthy it will be for your business.
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Next, you will have to consider the level of competition between your competitors that may vary from one country to another especially if you want to go international.
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Follow that with careful and thoughtful selection of keywords. Irrespective of the fact that you choose a long or short tail keywords, make sure that you include the location in it to be more precise.
These simple yet useful steps will enable you and your business site to beat the competition, increase your site ranking, provide better results and overcome the varied level of difficulties in SEO in different countries.
In addition to that it will be utterly unwise to overlook the power of a multilingual site especially if you want to do business on a global scale.
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This will make it easier for you to reach out to a larger targeted audience of different demographics, culture and region.
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On the other hand it will also help you at the same time to expose your info to all these people in their native language. This will enable you to build more trust, loyalty and confidence of the reader on your brand, product or service.
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Most importantly, a multilingual site will help you to better your rank easily at different places at the same time ensuring that you will be found easily no matter whichever country the searcher belongs to.
According to several research reports on the power of having a multilingual site for any business it is seen that these sites can help a business site to gain as much as 47% percent of the organic traffic. Therefore, if you do not have already, it is time to get you site translated in almost every possible language depending on the specific type of market, people and country you are targeting to reach out to.
There are lots of such website translation service providers available out there ready to help you in such needs.
This will surely help you to create a better and stronger relation with your customers by being more personal to them. It will create a better and more solid emotional connect each time the user finds you and visits your site.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit followers for Instagram for more information.
