The crisis caused by Covid-19 has compelled almost all the fashion houses to close their stores worldwide. But in this situation too, Mango has considered and implemented the strategy to reopen 20 stores globally. The Barcelona based fashion giant is positive about tackling the crisis with an asset of carefully taken strategies. All of the fashion houses will be carefully scrutinizing the situation and take some notes from the retail giant. The crisis has hit the retail business from various perspectives and it is high time that the companies should gear up in order to regain their lost ground. They want customers to be back but don’t want to make the situation more aggravated. Cooperating with the government is also a top priority in this context.
One of the major steps that Mango is taking to tackle the crisis even after opening the stores is reducing the operating hours of its work. It will help it to manage the business operations in a more desired manner without taking risks. Lesser operating hours will mean that the workers will have lesser chances of getting the disease. It will also help Mango to analyze the situation after functioning for a few days. The main results will be noted by other retail Giants as opened by the experts.
Any positive consequence will be tapped by various players in the industry and modulated to suit their business objectives. It is said that Mango is showing the way to the fashion world on how to carefully remain committed to business during a pandemic.
Another practical way by which Mango is taking is by implementing a plan to provide safety equipment to its workers during office hours. It will provide masks and sanitizers to its workers in order to stay safe while working and interacting with customers. This is said to be an excellent way to decrease the chances of getting COVID-19.
Creating a safe environment for workers is one of the top priorities as stated by the officials of Mango. The workers will feel encouraged to work and put in the required effort to revive the lost business. It will also help to build a stronger bridge between the management and the workers. Fashion giants all of the world can take a note from the step and then implement it when they open stores in various countries.
Without any doubt, the greatest challenge is to get all the customers that the business has lost due to the closing down of stores during the pending. The branding should be done in a more unique way and the schedules of operations should be set with innovations. Mango is already on course to implement newer strategies to regain the lost business and make it adaptable. Besides gaining the lost customers it also is aiming to gain new customers in order to improve its revenues. The fashion world is keen to watch how Mango handles the situation professionally. A lot of collaboration needs to be in place in order to make the reopening of stores successful.
