In any meeting or deals with clients, presentation makes for an important aspect. If they are not interesting or to the point, people will definitely get bored and distracted. This can cost you the whole project and all your efforts will go in vain.
Also, a presentation needs to be made with facts and actual data and needs to provide full information about the service or proposal or product. I am sure that you want people to be engaged and rightly get the message delivered so here are set patterns that if you follow will keep the clients engaged and your superiors happy.
These tips will help you create a presentation that is not only informative but appealing too.
Here are the 5 smart tips to create an eye-catching presentation:
- Fully research the topic
The initial and most important step is to research the topic well so that you can understand it better. Until you are fully aware of the subject, the presentation won’t be fit for the client and will always lack something.
The facts, data, and competition are some of the things that you find out after intricate research. These things will help you design a presentation that will have schemes and data and pointers that can benefit the client.
- Data should be recent and true
The data that you put into the slides should be backed by a reliable source. Always make sure that the data is accurate, recent and in sync with your work. Also, don’t just put the facts on the slides and call it a day. Make sure that you explain them in short so that clients are more comfortable with the presentation.
Overall, the facts and data should be analyzed properly and must make sense to everyone involved.
- Don’t underestimate the importance of examples and case study
Making a presentation on real-life topics or history or documenting a thesis needs real-life case study or examples. This is important as they appeal to the people more and your point is easily imprinted on the minds of the people involved.
Also, in advertising including case study or examples helps you to figure out what worked for the product and what didn’t. It helps provide insight into many aspects and adds credibility to your work.
- Feedbacks are a must
Before the big day when you meet the clients and show your presentation, it’s important to discuss it with your team and colleagues. This has manifold benefits like it gives you an idea whether the slides are engaging enough. It assists you in finding any typos or flaws with the designing and formatting.
Also, discussing with colleagues gives you an idea of how to explain the presentation to the clients in a manner that they can’t say no to the proposal.
- Designing and formatting is important
Using a simple layout and going overboard with plenty of modern tools will make the most impact. But that doesn’t mean you always have to take the usual course. There are many online tools like Canva presentation software that provide unique designs, layouts and a modern tool that will give your presentation a sophisticated yet modernized look.
Also, formatting is important, don’t use too much color or a fancy font that is not readable. In all, the design and formatting must appeal but should be easily accessible. It mostly depends on the type of presentation you are making. If it is for sales, use numbers and subtle colors to highlight the important figure. If it’s for advertising use bold colors but not that pinches the eye.
It’s all about keeping the client engaged so keep that in mind while designing and formatting.
These are the main pointers that will make your presentation better and up to the mark. These smart tips will surely make you the best presenter in your whole company.
