There are a few challenges associated with starting and sustaining a small business. One of those challenges is how to make your business known to increase sales. As the internet space is consistently getting more competitive, SEO ranking on SERP for local businesses is harder to achieve. Therefore, local SEO must be incorporated into your business for you as a local entrepreneur to succeed in the internet space. We will be discussing how to use local SEO to boost your business in this article.
What is Local SEO?
Local SEO is a part of Search Engine Optimization (SEO) that helps local businesses improve their ranking and visibility on local search engine results. Local SEO works by making products or services visible in SERP for some specified location or region. It simply makes your local business visible and accessible to consumers within your location.
With Local SEO, there is less competition from the big brands, and your main competitors would be business owners that offer the same products or services in your specified location. And with effective local SEO, you would rank high in the local SERP.
How Local Entrepreneurs Can Make Use of Local SEO
Here are five tips on how you can use local SEO to optimize your business;
Use Local Keywords
When creating your content, ensure to add local keywords that can be easily relatable to your location. Do relevant searches for a list of local keywords related to your business in your specified location. Ensure to add these keywords to your site’s meta content and URLs. Also, optimizing voice search, adding location and local phone numbers that describe your keywords generates more traffic to your site and gives a higher conversion rate.
Create a Business Profile Online
One effective way to rank high and gain visibility in Google search local results is to create your business profile. A “Google My Business” account must be created— where information about your business will be registered to access your business profile. And this information will be associated with your profile. The information will include the name of your business, logo, your product or service, address, hours of operation, and acceptable payment methods. With this profile, the local search engine makes your webpage visible when products or services related to yours are searched by users.
Getting High-Quality Backlinks
Backlinks are references to your webpage by other websites. They add your webpage link to the content on their page to refer to yours. As this is a very good signal to rank your webpage on SERP, it is not very easy to get backlinks. To get a quality website that will link to your webpage, the content on your site must be of high quality. Rich content attracts backlinks. You can also engage local influencers through email or social media, getting them to link to your webpage. Backlinks are an essential part of local SEO for proper ranking, which aids website traffic.
Create a Dedicated Webpage for Each Product or Service
Lumping all your products or services together on one webpage is not a good practice of local SEO. Using a webpage for all your products or services tends to confuse the local search engine. Hence, the possibility of not properly ranking your webpage. For as many products or services you intend to advertise, a web page must be assigned to each of them. This will help the local search engine understand and properly rank them.
Partnering with a Digital Marketing Agency
Digital marketing agencies help businesses grow by implementing reliable marketing strategies. They have all the necessary marketing tools to optimize your business. For efficient utilization of local SEO, the service of a digital marketing agency is required. Tactica, New Jersey SEO Company is a reliable digital marketing agency you can partner with. They will help your business land the top position on Google, thereby increasing your web page’s visibility and conversion rate.
Conclusion
As the internet market limits small businesses to thrive using the global SEO tool, a more efficient tool to use is the local SEO. For local entrepreneurs, this is a tool to work with to grow your business. Your webpage will rank high on SERP by implementing the above tips, especially partnering with SEO services in Washington DC. And this will increase traffic to your site and aid conversion rate.
