The pandemic has hit the luxury design industry. The industry has lost customers and also its revenues are down. In such a situation, the concerned authorities are creating more unique ways and implementing studies to collaborate with various artists across the world in a more engagin[g way.
They are putting it forward that business is not merely about selling a product but creating a feeling of empathy during the current crisis days and taking it beyond in the future. The concept has been nicely designed and implemented by various fashion giants across the world. They are trying to get a new insight and understanding of selling luxury products to its customers. Only focusing on branding and sales is not everything. There need to be additional dimensions in order to create a stronger bridge with customers.
Dior has recently launched a podcast series that is involving artists and designers from various parts of the world. This series is focusing on educating everyone about art and fashion aspects. It is said to be extremely engaging and making the people more interested in getting involved in various luxury fashion aspects and art initiatives. The podcast is one-of-a-kind from the house of Dior and it tends to extend this program in the coming days.
Bottega Veneta has a wonderful residency program that has been designed digitally on Instagram which is regularly involving designers and artists in a compatible framework. The program is all about enhancing the motto of the fashion industry besides the art world. Artists from various parts of the world are considered for this program. It is about engaging people in a unique manner to get their interest in both the luxury industry and the art world. The fashion house is expecting to grow more interested in it among its customers. It is surely going to benefit the fashion house from a long term perspective as been analyzed by the concerned officials.
Loewe has efficiently designed various workshops on Instagram that intend to bring in new developments in the fashion industry through collaborations between artists and fashion designers. Customers can also put forward their opinions and participate in his workshops in order to learn a wide variety of skills from experienced professionals. The fashion house is expecting to get more views and interest from potential customers through such an initiative that creates positive vibes all throughout.
Various talks and shows besides events are planned by different fashion houses in order to engage more and more people in the activities. Artists from different countries of the world are taking an interest in this plan of different fashion houses. It is not only about branding but creating more meaningful relations with the world. Partnerships with digital platforms in terms of cinema watching are also being created to make this initiative of connecting with the people stronger. It is expected that in the coming day’s various fashion houses will bring in more unique ways to enhance the importance of their presence from a global perspective.
