So you’ve made a mobile app that will help hundreds of people over the world with their problems. However, how are you going to make them notice your app? Better yet, how do you convince them to buy it?
With the number of free apps floating around on Play store and Apple store, getting people to buy your product, or subscribe to the product, is a huge challenge. Luckily, however, you have just come to the right place to get your mobile app off the ground. With the help of good, intuitive and intelligent marketing, your mobile app is just an ‘editor’s choice’ label away, from being the hottest thing on the app store.
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Find a good platform to advertise your product
The most popular platform to advertise anything nowadays is YouTube, considering you can sponsor Youtuber’s videos and in exchange, they plug your product. You can sponsor Instagram influencers to do the same since it’s a simply designed, popular platform for quick information. In general, sponsoring influencers is a sure-fire way of gaining traction.
Take the honey app, for example, that became widely popular after they started getting YouTubers to promote it. Many mobile gaming apps use Youtube and Instagram influencers to achieve their marketing means.
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Supply and demand
Is your app offering something people actually require? Yes? Then no problem! However, if it seems like it isn’t something people require, then use the power of the description box, sample photos and phrasing to convince them otherwise!
No matter what your product may be, people are always interested in something that they could potentially need, even if they have never used before. You can build productivity apps that tell your audience you are supplying something that is obviously in demand enough for you to supply it.
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Incentivize subscribers
If your app needs to be bought, or your app has a subscription, incentivize your customers with cash back and discounts for the first month, or if they pay a certain amount of money. The initial loss can bring in greater gains later. Take for example how Uber Eats and Zomato started.
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Leverage your site
Use your website to promote your app. Whether it be a website from which the app was conceptualized or a different successful website that you happen to own as well, use it to promote your app. Publish blogs about your app to the website, and if possible, to other blog sites as well.
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Maximize availability
Make sure your app is available in as many app stores as there currently exist. App stores like Opera Mobile Store and Amazon App Store are just as viable options as Playstore and App store.
You can also tap into the power of Search Engine Optimization as it’s a proven strategy to gain traction online as well as viable because the payoff largely outweighs the cost.
To wrap up
Although it might take some luck, a lot of the times strategic and smart marketing can get your mobile app to where you want it to be, and you can profit significantly out of-of it.
