Do you have a stake in the financial world? Then you’re probably a financial advisor who’s wondering how to get more leads online. If you’re struggling to convert your prospects into clients, then this topic should be of use to you. Penetrating the online world as a financial advisor means you need a website. Once you have it, you need to post business finance blogs frequently. It’s one of the best methods of converting prospects into clients.
- Beating your competitors: Most of the well-established names in your industry earned popularity as leaders in the offline market. Understandably, it’s going to be challenging for you to beat such a competitor by resorting to offline marketing channels. Nevertheless, you have an opportunity to establish yourself as a market leader in the parallel world of the web by sharing information through your blog.
- Leads from search engine traffic: In most cases, websites consist of only a few pages. Besides, your web-develop probably told you that he/she optimized your site for queries, such as “personal financial advisor,” “wealth management,” “financial services,” etc. These are the search terms that your prospects will use to search for you on the web. With a blog page, it would be easier for you to target more keywords from your prospects.
- The trust factor: One of the most significant challenges faced by financial advisors is to earn the trust of a prospective client. While it may seem easy to gain an individual’s trust, it would be extremely difficult to encourage someone to trust you with his/her money. When you write an article on your blog with your image on the sidebar, it will build trust and credibility instantly among your readers.
- Long-term return: As a financial advisor, you often have to evaluate gains as long-term or short-term. For you, your blog page would work for you to help you make long-term gains because as soon as you release an article on your blog, it will continue to get traffic from search engines for years.
To conclude
As you can see, there’s much for you to gain by establishing a blog page. It’s quite similar to the best real estate blogs released by real estate business houses. They earn the trust of their prospects by sharing valuable information with their readers. You need to do the same.
