If you’re the owner of a CRE brokerage firm, then you must be an expert in your field. You also know that blogging is an important and powerful tool that can help you express and communicate your expertise. However, you’re an internet marketing consultant, and you probably don’t want to be one. So, how can you write a chartbuster commercial real estate blog?
- Avoid writing about yourself: CRE brokerage owners often make the mistake of writing about their own business and the services they provide. You shouldn’t make the same mistake because people don’t want to know about your business. They seek the answers to specific questions that you’re aware of. So, enlighten them with your knowledge in the CRE field.
- Popular problems: Discuss the most significant problems that plague the field of CRE. As already mentioned earlier, people seek solutions to their problems. Your blogs should address those issues and provide relevant answers and solutions. If you put on the shoes of your client, then you’ll realize what they need.
- Provide answers: Whenever someone asks you a question, you should do everything within your power to provide them with the answer. The best specialists in real estate businesses understand that success comes from solving the problems that their clients and prospects are suffering from.
- Focus on one topic: Indeed, you won’t write on the same topic on every post that you release on your blog page. Then again, you mustn’t attempt to handle more than one topic on one post either. In doing so, you’ll confuse your clients because their level of attunement isn’t the same as yours.
Final words
In the end, you need to make sure that your blog posts don’t cover too much ground. As long as your write-ups are short and concise, you’ll keep on generating leads. These guidelines should also be useful to someone who wants to write business finance blogs
