Good news for all U.S shoppers; Wal-Mart is now offering free 2-day shipping and the minimum order should be $35. This scheme will kick start from today and the main intention of doing so is to compete with its rival Amazon’s Prime shipping program.
The head of e-commerce operations, Marc Lore stated that the company will offer “Most compelling” scheme and it will benefit shoppers who look for low prices; fast shopping and wide assortment will be the key.
On a conference call, Lore said that “In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it.”
The decision of scrapping this membership is the boldest move of Lore as of now; before this, Lore had shuffled the e-commerce decks of Wal-Mart.
This move is basically for narrowing the gap with Amazon and giving it a dominant position. Retailers have been making investments in e-commerce for 15 years now, but still, it is behind Amazon.
This free shipping offer of Wal-Mart would be on 2 million things; it includes peanut butter, cereal, cleaning supplies, baby products and other household essentials. Wal-Mart had said that the new online warehouses all across the country will be used for fulfilling the orders; there are expectations that such items will be shipped in a day itself.
In a blog post too, Lore had said that the retailer retailers are committed to saving the money of the consumers. He said “I’ve been here for four months and I couldn’t be more excited about how fast we are moving. It feels like a startup.”
Not only this, Lore also gave indications about more changes being made to the largest retailer of the world.
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