Is Outbreak Forcing Fashion’s Digital Future

Since more and more stores and corporate offices are closing their doors due to the coronavirus, brands are scrutinizing their e-commerce channels and measuring the efficiency of their online operations. Understandably, they don’t like the results. Businesses were already using advanced retail technologies and platforms before the outbreak of COVID-19. However, the sector is currently hunting for tech tools that can help them bestow order upon the retail landscape riddled with chaos. Recently, a B2B wholesale solutions platform called NuOrder promised to support the industry by providing tools free-of-charge, but only as long as the problems brought forward by the pandemic persist.

What it offers

The double-sided program of NuOrder allows brands to create proposals and orders for retailers. It also lets the retailers pry out new brands, develop assortments, and merchandise their purchases. The platform of NuOrder also facilitates the ordering process. The co-founder of NuOrder, Olivia Skuza said that they’re attempting to remove papers, pens, printed catalogs, MS-Excel, and line sheets from the process of connecting buyers with brands.

The reason

NuOrder decided to offer the tool without compensation because its people noticed the fear and uncertainty that presently shrouds the entire industry. Olivia Skuza says that NuOrder currently operates with over 2,000 brands and 500,000 retailers. When COVID-19 became a pandemic, business owners and brands requested NuOrder to help them.

A closer look at the devastation

Brands all over the world are now facing a cash crunch that’s squeezing the life of them. Sales reps are either lying at home or the office. Brands typically rely on in-person venues, such as trade shows and fashion shows to connect with prospective customers. Due to COVID-19, the authorities canceled all public-gathering events.

Trying to stay afloat

At this point, brands are struggling to deal with cancellations and potentials returns from retailers. They are attempting to get down to business and negate the losses they experienced. Consecutively, they are also trying to develop plans for the future that will prove helpful to them once the threat ceases to exist.

A brief explanation

NuOrder lets brands create and share innumerable catalogs with retailers and join forces with them in a digital setting. In short, NuOrder aims to aid those struggling companies by taking away the burden of spending money on software programs that they need to keep their operations ongoing. The experts of NuOrder want to teach the merits of going digital to those brands and retailers.

Eyes to the horizon

Despite the frenzied atmosphere, everyone knows that humanity is strong, knowledgeable, and resourceful enough to bounce back from this situation. That’s why brands and retailers are eyeing the horizon and considering how to reap profits in the next season. Even after being in dire straits, they are trying to build the foundation to develop a structure above it that will bring them success.

The good thing

The one positive outcome of COVID-19 is that retailers are now focusing on developing their online presence. After all, shoppers can’t step outdoors, but their thirst for fashion isn’t going to recede into the background. With the support of organizations like NuOrder, even regular brick-and-mortar retailers will acquire their pieces of land in the world of e-commerce.