How many business organizations and companies do you know that follows vision and mission statements that it puts forward? Creating and placing a comment is easy, but following it up is as tough as it gets. To align vision and mission together to give birth to a systematic process, follow along with this topic.
- An explanation: The purpose of a company is the reason for it to exist. It is the motivational force that drives an organization forward. The mission is what an organization does to serve its customers and consumers. The vision, on the other hand, is the futuristic picture of success. No company can survive without success either, and if you can deliver your mission, you’ll achieve your vision. Both the clauses have essential roles to play.
- The vision breach: A company achieves its vision by operating according to its existing processes, including the training, the sales, the recruitment, the delivery, the post-delivery, the production, etc. However, companies end up making bold and egotistical vision statements which result in shortfalls no matter how well the execution of the processes are. You have to overcome the gaps in your vision through strategic initiatives and create new or update old methods.
- Filling up the vision gap: To close the fissure, you’ll have to consider both the inorganic and organic growth of the company. Start by improving the primary product or service to bring in new customers and extend your geographical limits. Try to use synergistic strength in the services and products to capture the market share. Then modify or develop new or existing products and services and infuse the same into existing customer segments and later to new markets.
- The mission crack: You deliver your mission with the help of current infrastructure and technology. No company’s mission changes with the passage of time, but technology and infrastructure changes continuously. What you can do to face such a situation is to deliver your purpose differently. To fill up the slit, you’ll have to know whether customers will understand the relevance of your mission several years later. You’ll also have to foresee the type of customers you’ll serve after a significant amount of time.
- Filling up the mission break: If you wish to close the gap within your mission, you have to cultivate a foresight. You must develop a new model for delivering your mission in the future using new and improved infrastructure and technology. It requires you to be vigilant of the projections of future consumers’ consumption habits and demographics and the future trends of technology and infrastructure.
- Strategic planning: The business aficionados strongly recommend you to incorporate the concept of closing the gaps in the mission and vision of your company. Strategic planning emphasizes competitive strategy, growth and capturing of new markets but you shouldn’t miss out what most companies do. You have to ascertain an adequate strategy which can deliver your mission.
If you can realize and understand the explanations given and successfully integrate the closure of the gaps via strategic planning, no one can stop you from creating a groundbreaking business organization. Not only will you increase success probabilities but will also be able to include your human talent on the highway to success.