It involves a lot of mental and physical effort in the space between knowing that you would be better off by doing something and then adjusting your approach and changing your perspective to make it so. This topic will tackle two such actionable items; marketing and cyber-security. After all, these two comprise to form the final premium issue of this year.
An expert has been attempting to cultivate more gratitude in his daily routine. He had a not-so-happy, gentle reminder of everything there is to be grateful. He recently went to see a doctor who prompted him to avoid taking his visions for granted. You can say that he has been looking at the world from an entirely different perspective ever since.
The topic here presents an excellent opportunity to look at what many people would call some of the most basic functions of distribution and look at them from a new viewpoint. It sheds light on how vital they are regarding sustenance and growth of a healthy and prosperous business.
You can see everything in the annual State of Distributor Marketing survey, conducted through a partnership with Real Results Marketing. Leading distributors acknowledge the crucial role of marketing their business to both current and prospective clients. The results that came out in the first half of the story provide a series of action items for distributors. They may have been on “autopilot” with this mandatory function for far too long.
For instance, data over five years of the survey show successful marketing goals will shift with the changing times. As the members of the Gen Z who are also permanent natives of the world of the web make their way into the workforce – and there are more than sixty million of them – distributors are doing the right thing by shifting their marketing efforts towards online platforms. Then again, they aren’t avoiding the importance of retaining their existing clients. After all, they make up to forty-seven percent of the buyers who shop frequently using the old-fashioned print.
Another important point that came up through the survey is the importance of incorporating social media. There was a time when experts dismissed these platforms as frivolous and not worth spending time on. Today, more than seventy percent of the distributors have their cross hairs pointed at social media. Even a few years ago, there were less than half of these respondents eying social media platforms.
Another content that you shouldn’t miss covers an issue that prioritizes the rising threat of ransomware in distribution. It will be one of the first of an ongoing series that will inform you about the ways to protect your company in an age of increasingly sophisticated cyber-attacks. You will make a massive mistake if you continue to believe that these incidents happen with only the most high-profile businesses.
